Today, the marketing director of Yello Marketing Sports Agency, Tina Wong come to our school as our guest speaker. During the guest lecture, she share a lot of skill of how to make a sports communication plan. Yello have already gave many opportunity to our recreation management student gain experience. For example, the Hong Kong Beach Festival 2014 and Bloomberg Square Mile Relay Run - Hong Kong.
We learnt a lot of knowledge include how media affect recreation mangement in this sharing. Tina also share a lot of skills about how to promote a event by media and how to let the promotion can appear in different media and different page for example, front page and entertainment page.
What we learn from her not only the speech, also her demeanor. When she sharing with eyes, she always keep smile and have a lot of eye contant and interaction with us. Although some of student came very late, she did not "look" angry and still keep smile to them friendly. She know how to interact with people very well and this was one of the important element to have a good public relation.
Ninth tips of successful sports and recreation management: Have good relationship with media and use their power to help.
Tenth tips of successful sports and recreation management: Have a positive demeanor
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